Spark Campaign

Overview

A consumer-facing solar brand needed a launch moment loud enough to compete with incumbents 50× their size.

The challenge

Build awareness in 6 weeks, on a fraction of the typical paid-media budget, in 3 metro markets.

Our approach

A creator-led narrative campaign anchored by a hero film, a 30-piece social system, and an aggressive performance layer.

Results

Outcome

120M impressions, 8× pipeline, and the lowest CPL their category has seen this year.

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