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Luxury E-commerce
Étoile Fashion
Editorial commerce for a quiet luxury brand.
Client
Étoile Maison
Year
2025
Duration
10 weeks
Industry
Luxury E-commerce
Overview
A Parisian atelier wanted a digital flagship that felt closer to a magazine than a store — without compromising conversion.
The challenge
Balance editorial storytelling with frictionless checkout, across 11 languages and 3 currencies.
Our approach
An editorial-first IA with full-bleed photography, paired with a stripped-back checkout that tested 18% higher than the control.
Results
+102%
Online revenue
+41%
Average order value
+18%
Checkout conversion
Outcome
Online revenue doubled in the first quarter; average order value up 41%.
Gallery
What we delivered
- Brand Strategy
- Web Design
- Shopify Plus
- Shopify Plus
- Hydrogen
- Sanity
- Klaviyo
