Lone Story Identity

Overview

An independent film studio rebrand that needed to feel timeless on a poster and unmistakable in a 15-second trailer.

The challenge

Create a system that could flex across cinematic credits, festival collateral, and a constantly evolving slate of work.

Our approach

A custom wordmark drawn from classic title cards, paired with a kinetic motion system that breathes through every touchpoint.

Results

Outcome

Adopted across 14 festival submissions in the first year and credited as a factor in their Sundance acceptance.

Gallery